The Time to Recruit is Now
by Dan Regovich, owner and operator, AJ Augur
It seems as though the world has changed overnight. We went from one of the most robust...
MAPP’s Annual Benchmarking & Best Practices Conference: Perseverance, The Secret of All Success
When more than 500 plastics processors and industry partners gather in one place, the opportunities for sharing, learning and making valuable connections are immense....
Applying Viral Marketing to Your Business
by Dianna Brodine
Viral marketing is fast becoming crucial to marketing strategies. But how does it apply to plastics processing? Included here is a rundown...
Training Challenge Ignites Competition
by Dianna Brodine, managing editor,
Plastics Business
In the late 1970s, a televised sports program began with announcer Jim McKay’s voice saying, “The thrill of...
Digital Marketing at iD Additives: Real Results with Quality Over Quantity
by Lindsey Munson, editor, Plastics Business
When the world shut down three years ago due to the pandemic, manufacturing companies were forced to create new...
Video Marketing for Manufacturers
by Todd Schuett, Creative Technology Corporation
Video can distinguish your company from the competition. In today's global economy, video can help you tell your story,...
Technology Trends in Auxiliary Equipment
by Liz Stevens, contributing writer, Plastics Business
For plastics processors and the companies that provide auxiliary equipment to them, 2020 was the year that was…...
What Manufacturers Should Know About Prescription Drug Use
by Liz Stevens, contributing writer, Plastics Business
While illegal drug use can cause havoc in the workplace, it often is prescription medication interactions that lead...
Stay Hip, My Friends
by Dianna Brodine, managing editor, Plastics Business
I’ll admit it – I have a few more gray hairs than I used to, and I don’t...
