Plastics Business MAPP recently published the Plastics Industry Sales Management Report, which is based on a study of more than 150 plastics manufacturers and benchmarks how companies manage their sales staff and sales process. The report provides executives with data and information on training, sales staff size, methods of managing sales leads, internal and external … [Read more...] about Report Details How Companies Manage Sales Staff
Sales & Marketing
Three Questions That Capture Your Customer’s Attention
by Stu Schlackman, author and sales expert You may be asking yourself, "Why didn't I get the follow-up meeting with that recent prospect?" You asked all the right questions and got the answers you needed to qualify them. You had the prospect company's budget, knew its goals and needs and understood the company's timeframe to make the decision. You knew who the decision maker … [Read more...] about Three Questions That Capture Your Customer’s Attention
5 Tasks a Company Website Should Accomplish
By Marc Gordon, The Customer Experience Expert According to a study commissioned by GoDaddy, 60 percent of small businesses don't have a website. Factor in that, according to Google, 97 percent of consumers search online for businesses and products before making a purchase, and it could be argued that having a professional website is essential for success. Regardless of its … [Read more...] about 5 Tasks a Company Website Should Accomplish
Augmented Reality: Catch Customers, Not Pokemon
by Linda Mallwitz, marketing director Vive We are submerged in the technology era, in which consumers are anxiously awaiting the next innovative gadget. It is a challenge to keep up with an ever-evolving environment. The same applies for companies that want to get noticed in a sea of competition. Myriad ways exist for organizations to build brand awareness, attract … [Read more...] about Augmented Reality: Catch Customers, Not Pokemon
A Multi-Tiered RFQ Process
by Lara Copeland, contributing editor Plastics Business Situated in a region steeped in manufacturing history, Team 1 Plastics, Albion, Michigan, is a plastic injection molding company for the automotive industry. This state-of-the-art business specializes in precision components, enclosures and housings, light assemblies and transparent plastic components. To increase its … [Read more...] about A Multi-Tiered RFQ Process