by Brittany Willes, contributing writer Plastics Business Overseas manufacturing. It's a phrase that likely conjures images of overcrowded factories in distant lands while American factories sit abandoned and rotting. It is a phrase that can leave a bad taste in the mouths of some Americans, but - as with most stories - there is more than one side to consider. Some … [Read more...] about Moving on Over: Manufacturing in China Helps Grow US Operations
Sales & Marketing
Building Loyal Relationships in a Disloyal World
by Richard Farrell, president Tangent Knowledge Systems Relationship selling is the bedrock for successful selling in the new millennium. However, most salespeople conduct themselves as if they were in a quaint Norman Rockwell painting, building relationships on a smile and a firm handshake. Not enough sales organizations are questioning if this style of relationship selling … [Read more...] about Building Loyal Relationships in a Disloyal World
Report Details How Companies Manage Sales Staff
Plastics Business MAPP recently published the Plastics Industry Sales Management Report, which is based on a study of more than 150 plastics manufacturers and benchmarks how companies manage their sales staff and sales process. The report provides executives with data and information on training, sales staff size, methods of managing sales leads, internal and external … [Read more...] about Report Details How Companies Manage Sales Staff
Three Questions That Capture Your Customer’s Attention
by Stu Schlackman, author and sales expert You may be asking yourself, "Why didn't I get the follow-up meeting with that recent prospect?" You asked all the right questions and got the answers you needed to qualify them. You had the prospect company's budget, knew its goals and needs and understood the company's timeframe to make the decision. You knew who the decision maker … [Read more...] about Three Questions That Capture Your Customer’s Attention
5 Tasks a Company Website Should Accomplish
By Marc Gordon, The Customer Experience Expert According to a study commissioned by GoDaddy, 60 percent of small businesses don't have a website. Factor in that, according to Google, 97 percent of consumers search online for businesses and products before making a purchase, and it could be argued that having a professional website is essential for success. Regardless of its … [Read more...] about 5 Tasks a Company Website Should Accomplish