by Linda Mallwitz, marketing director Vive We are submerged in the technology era, in which consumers are anxiously awaiting the next innovative gadget. It is a challenge to keep up with an ever-evolving environment. The same applies for companies that want to get noticed in a sea of competition. Myriad ways exist for organizations to build brand awareness, attract … [Read more...] about Augmented Reality: Catch Customers, Not Pokemon
Sales & Marketing
A Multi-Tiered RFQ Process
by Lara Copeland, contributing editor Plastics Business Situated in a region steeped in manufacturing history, Team 1 Plastics, Albion, Michigan, is a plastic injection molding company for the automotive industry. This state-of-the-art business specializes in precision components, enclosures and housings, light assemblies and transparent plastic components. To increase its … [Read more...] about A Multi-Tiered RFQ Process
Better Marketing with Video
by Todd Schuett, owner Creative Technology Corp. Videos are the hottest thing on the internet today. There is a reason YouTube is the second-highest trafficked site on the internet (after Google). Nothing tells a story – your story – like a video. A video doesn't have to go "viral" to do wonders for your business. Forrester Research Group says, "Video is 53 times more … [Read more...] about Better Marketing with Video
Common Pricing Mistakes and How to Avoid Them
by Amy Fulford enlight CEOs often overlook the importance of pricing in generating attractive financial returns. Especially in recent years, companies have invested heavily in understanding and managing their costs. Of course, understanding and managing costs is important. However, many companies have hit – or, worse, crossed – the point of diminishing returns from cost … [Read more...] about Common Pricing Mistakes and How to Avoid Them
Structuring Sales and Customer Service Teams
by Jen Clark, Plastics Business Sales and customer service teams are a big part of the equation when it comes to bringing in new revenue and maintaining existing clients. But, structuring a sales and customer service staff – especially when evaluating the choice between an internal and external sales force – largely is dependent on finding what works best for the individual … [Read more...] about Structuring Sales and Customer Service Teams