by Todd Schuett, owner Creative Technology Corp. Videos are the hottest thing on the internet today. There is a reason YouTube is the second-highest trafficked site on the internet (after Google). Nothing tells a story – your story – like a video. A video doesn't have to go "viral" to do wonders for your business. Forrester Research Group says, "Video is 53 times more … [Read more...] about Better Marketing with Video
Sales & Marketing
Common Pricing Mistakes and How to Avoid Them
by Amy Fulford enlight CEOs often overlook the importance of pricing in generating attractive financial returns. Especially in recent years, companies have invested heavily in understanding and managing their costs. Of course, understanding and managing costs is important. However, many companies have hit – or, worse, crossed – the point of diminishing returns from cost … [Read more...] about Common Pricing Mistakes and How to Avoid Them
Structuring Sales and Customer Service Teams
by Jen Clark, Plastics Business Sales and customer service teams are a big part of the equation when it comes to bringing in new revenue and maintaining existing clients. But, structuring a sales and customer service staff – especially when evaluating the choice between an internal and external sales force – largely is dependent on finding what works best for the individual … [Read more...] about Structuring Sales and Customer Service Teams
Using Video Mail for Customer Connections
by Brittany Willes, Plastics Business Nicolet Plastics, a Mountain, Wisconsin-based custom injector molder, is devoted to connecting with its customers in new and personal ways. According to Bob Gafvert, Nicolet's business development manager, "At Nicolet, we're charged with finding remarkable ways to get our message out and to show that we're different. We want to show people … [Read more...] about Using Video Mail for Customer Connections
My Business Resolution for 2015: Stop Playing Favorites
by Dianna Brodine, Plastics Business When it came time to list my goals for 2015, there were all sorts of ways for me to write them. For one, in particular, I could have gone hog-wild: Find new sources of editorial content. Explore and enlist additional resources for articles. Reach out to industry experts on critical topics. I'm a writer and editor – I could say … [Read more...] about My Business Resolution for 2015: Stop Playing Favorites