Sales & Marketing

by Brenda Eubank Team 1 Plastics You know it’s important. You’ve read the articles. You’ve attended seminars on the subject. You’ve heard the message loud and clear. Everyone is telling you that you need to be utilizing social media on a consistent basis as part of your marketing strategy. So, why isn’t it happening? It’s always on your “To Do” list, but it’s just not getting … [Read more...] about Six Suggestions to Improve Social Media Marketing Efforts for B2B Businesses

by Nick Knight, Senior Director of Customer Services Global Shop Solutions Every manufactured part has a story – the story of how something is made, how much something costs, how much something can be sold for and if that something can be made again. A good manufacturing story will be filled with precise detail and perfect accuracy, guiding your future based on a truthful … [Read more...] about Quote, Price and Close Work Orders the Right Way

by Katy Ibsen, contributing writer Plastics Business Email marketing is nothing revolutionary in the world of marketing; however, applying it to the world of plastic manufacturing is a somewhat recent development. Various plastic processors have introduced the marketing tool in the past few years to inform and educate suppliers, customers and their … [Read more...] about Email Marketing for Molders

by Kyle Milan, CEO 5 Fold Agency Over the last 10 years, we all have heard about the importance of social media and the trends associated with it, but most plastics companies are stuck in a losing strategy, sending out Twitter posts that get no engagement. Regardless of your hashtags, cool tradeshow pics of your booth or distribution of your content, Twitter is the … [Read more...] about LinkedIn Marketing for Plastics Businesses