by Katy Ibsen, contributing writer Plastics Business Email marketing is nothing revolutionary in the world of marketing; however, applying it to the world of plastic manufacturing is a somewhat recent development. Various plastic processors have introduced the marketing tool in the past few years to inform and educate suppliers, customers and their … [Read more...] about Email Marketing for Molders
Sales & Marketing
LinkedIn Marketing for Plastics Businesses
by Kyle Milan, CEO 5 Fold Agency Over the last 10 years, we all have heard about the importance of social media and the trends associated with it, but most plastics companies are stuck in a losing strategy, sending out Twitter posts that get no engagement. Regardless of your hashtags, cool tradeshow pics of your booth or distribution of your content, Twitter is the … [Read more...] about LinkedIn Marketing for Plastics Businesses
Building Loyal Relationships in a Disloyal World
by Richard Farrell, president Tangent Knowledge Systems Relationship selling is the bedrock for successful selling in the new millennium. However, most salespeople conduct themselves as if they were in a quaint Norman Rockwell painting, building relationships on a smile and a firm handshake. Not enough sales organizations are questioning if this style of relationship selling … [Read more...] about Building Loyal Relationships in a Disloyal World
Moving on Over: Manufacturing in China Helps Grow US Operations
by Brittany Willes, contributing writer Plastics Business Overseas manufacturing. It's a phrase that likely conjures images of overcrowded factories in distant lands while American factories sit abandoned and rotting. It is a phrase that can leave a bad taste in the mouths of some Americans, but - as with most stories - there is more than one side to consider. Some … [Read more...] about Moving on Over: Manufacturing in China Helps Grow US Operations
Changing Landscape of Sales Management in the Plastics Industry
by Ashley Burleson, membership and engagement manager MAPP According to the Bureau of Labor Statistics, there are approximately 1.8 million sales representatives in wholesale and manufacturing-related sales positions. However, data from recent studies on sales professionals suggest that number may be on a steady decline. This decrease is accompanied by a change in how … [Read more...] about Changing Landscape of Sales Management in the Plastics Industry