Plastics Business

Strategies for Today's Plastics Processors

Sales & Marketing

M&A in the Time of COVID-19

by Todd Parsapour, investment banking managing director, Stout The global pandemic has dramatically affected people, governments and businesses during the past year. Many companies have had to navigate a very dynamic and volatile environment, which has included employee and customer health concerns, rapid changes in product and service demand, and supply chain disruptions, … [Read more...] about M&A in the Time of COVID-19

Sales Strategies: How to Balance Customer Satisfaction and the Bottom Line

by Dianna Brodine, managing editor Plastics Business A Google search for “sales” turns up a lot of inspirational messages about serving the customer, but not much about making sure the customer serves your business. Yet, not every customer is the right customer. Sales staff are tasked with filling the sales funnel to ensure consistent revenue, but it’s also important to … [Read more...] about Sales Strategies: How to Balance Customer Satisfaction and the Bottom Line

Sales Strategies: Strategic Planning for Greater Sales Success

by Brittany Willes, writer Plastics Business When it comes to sales strategy, many businesses have a goal that looks like this: Increase sales by X amount over X time period. Too often, this is where the strategy ends. When business is booming, lack of strategy may not have a (noticeable) effect on profits. At best, a missed opportunity will not have a lasting negative … [Read more...] about Sales Strategies: Strategic Planning for Greater Sales Success