by Ian Gjertson, analytics director, MAPP The past two years featured numerous challenges and controversy as the world has tried (and continues to try) to adapt to and overcome the COVID-19 pandemic. Fortunately, according to the 195 plastics processing companies that participated in MAPP’s 22nd annual State of the Plastics Industry Report, which benchmarks 2021 performance … [Read more...] about Adapting to and Overcoming New and Recurring Challenges in 2022
Sales & Marketing
Sales Strategies to Attract New Business
by Todd M. Zielinski, CEO, and Lisa Benson, senior marketing content consultant, Athena SWC In early 2020, when business-as-usual became a highly unusual labyrinth of challenges, rarely used words like essential, social distancing, quarantine and lockdown made headlines and littered everyday conversations. Not only did our vernacular change overnight, but the way we interact … [Read more...] about Sales Strategies to Attract New Business
M&A in the Time of COVID-19
by Todd Parsapour, investment banking managing director, Stout The global pandemic has dramatically affected people, governments and businesses during the past year. Many companies have had to navigate a very dynamic and volatile environment, which has included employee and customer health concerns, rapid changes in product and service demand, and supply chain disruptions, … [Read more...] about M&A in the Time of COVID-19
Sales Strategies: How to Balance Customer Satisfaction and the Bottom Line
by Dianna Brodine, managing editor Plastics Business A Google search for “sales” turns up a lot of inspirational messages about serving the customer, but not much about making sure the customer serves your business. Yet, not every customer is the right customer. Sales staff are tasked with filling the sales funnel to ensure consistent revenue, but it’s also important to … [Read more...] about Sales Strategies: How to Balance Customer Satisfaction and the Bottom Line
Sales Strategies: Strategic Planning for Greater Sales Success
by Brittany Willes, writer Plastics Business When it comes to sales strategy, many businesses have a goal that looks like this: Increase sales by X amount over X time period. Too often, this is where the strategy ends. When business is booming, lack of strategy may not have a (noticeable) effect on profits. At best, a missed opportunity will not have a lasting negative … [Read more...] about Sales Strategies: Strategic Planning for Greater Sales Success