by Alex Hoffer, vice president of sales and operations Hoffer Plastics Corporation 2020 will bring a whole new set of conversations to the forefront when it comes to the debate of plastics. Despite its significant contributions to innovation, the plastics industry has garnered increasing criticism over the years for its environmental impact. So, why do we continue to use … [Read more...] about Plastics Positively Impacts the World Daily
Sales & Marketing
Sales Culture Eats Strategy for Breakfast
by John Waid, founder C-3 Corporate Culture Consulting Chick-fil-A produces twice as much revenue as any other fast food chain, and its restaurants are closed on Sundays. When the founder of Chick-fil-A was asked why the company was so successful, he mentioned that the company’s success comes from its people, saying, “Putting people before profits is how we've tried to … [Read more...] about Sales Culture Eats Strategy for Breakfast
How Marketing Impacts Talent Recruitment
by Shelly Otenbaker, president WayPoint Marketing Communications People are always on the move, and that’s especially true in their careers. One often-cited study1 from the Bureau of Labor Statistics found that, on average, a person will change jobs 12 times during his or her career. And in 2018, the Bureau of Labor Statistics reported that the median employee tenure2 was 4.3 … [Read more...] about How Marketing Impacts Talent Recruitment
Injection Molders Expand Business Through Proprietary Products
by Katy Ibsen, contributing writer Plastics Business Injection molders invest time, skill and capacity to meet the needs of their external customers. Those customers, after all, are the lifeblood of the business – the determiners of the bottom line. However, some molders have an internal customer in the form of a proprietary product that can fill the void in custom work, add … [Read more...] about Injection Molders Expand Business Through Proprietary Products
SEA-LECT Teaches Entrepreneurs to Design for Plastics
by Liz Stevens, contributing writer Plastics Business Innovation. It’s in the DNA for a plastics injection molder in the Pacific Northwest and prominently featured in the company’s description: “We started in plastics with the purpose of engineering innovations into reality.” This company doesn’t just operate with this guiding principle, it reaches out to inform and support … [Read more...] about SEA-LECT Teaches Entrepreneurs to Design for Plastics