by Shelly Otenbaker, president WayPoint Marketing Communications People are always on the move, and that’s especially true in their careers. One often-cited study1 from the Bureau of Labor Statistics found that, on average, a person will change jobs 12 times during his or her career. And in 2018, the Bureau of Labor Statistics reported that the median employee tenure2 was 4.3 … [Read more...] about How Marketing Impacts Talent Recruitment
Sales & Marketing
Injection Molders Expand Business Through Proprietary Products
by Katy Ibsen, contributing writer Plastics Business Injection molders invest time, skill and capacity to meet the needs of their external customers. Those customers, after all, are the lifeblood of the business – the determiners of the bottom line. However, some molders have an internal customer in the form of a proprietary product that can fill the void in custom work, add … [Read more...] about Injection Molders Expand Business Through Proprietary Products
SEA-LECT Teaches Entrepreneurs to Design for Plastics
by Liz Stevens, contributing writer Plastics Business Innovation. It’s in the DNA for a plastics injection molder in the Pacific Northwest and prominently featured in the company’s description: “We started in plastics with the purpose of engineering innovations into reality.” This company doesn’t just operate with this guiding principle, it reaches out to inform and support … [Read more...] about SEA-LECT Teaches Entrepreneurs to Design for Plastics
Six Suggestions to Improve Social Media Marketing Efforts for B2B Businesses
by Brenda Eubank Team 1 Plastics You know it’s important. You’ve read the articles. You’ve attended seminars on the subject. You’ve heard the message loud and clear. Everyone is telling you that you need to be utilizing social media on a consistent basis as part of your marketing strategy. So, why isn’t it happening? It’s always on your “To Do” list, but it’s just not getting … [Read more...] about Six Suggestions to Improve Social Media Marketing Efforts for B2B Businesses
Quote, Price and Close Work Orders the Right Way
by Nick Knight, Senior Director of Customer Services Global Shop Solutions Every manufactured part has a story – the story of how something is made, how much something costs, how much something can be sold for and if that something can be made again. A good manufacturing story will be filled with precise detail and perfect accuracy, guiding your future based on a truthful … [Read more...] about Quote, Price and Close Work Orders the Right Way