Sales & Marketing
Optimizing a Manufacturer’s Website with Marketing Features
By Liz Stevens, writer, Plastics Business In 2025, it’s fair to say that every business now has a website. Manufacturers are on board and making the most of the digital world, sharing their brands as well as their expertise, capabilities and achievements for all to see. As the digital universe expands, the human attention span shrinks. This means that a company’s website … [Read more...] about Optimizing a Manufacturer’s Website with Marketing Features
The Evolving Landscape of the Modern Sales Process
By Keith Bradt, owner and business development director, Kallan Sales Development Manufacturers today are in a period of rapid innovation relative to how many of their organizational groups operate. They are leveraging advancements in technologies to influence their manufacturing strategies – driving more efficient methods and allowing them to remain competitive in the … [Read more...] about The Evolving Landscape of the Modern Sales Process
Chase Plastics Shares Strategies to Stand Out at Tradeshows
By Liz Stevens, writer, Plastics Business The fall tradeshow and conference season is nearly here, and there is no better time than now for plastics companies to finetune their marketing and promotion strategies for these events. Plastics Business recently talked about tradeshow and conference promotion with Sherry Cudd, advertising and marketing manager since 2015 at Chase … [Read more...] about Chase Plastics Shares Strategies to Stand Out at Tradeshows
Throwing a Punch to Break Through Sales Walls
By Tom Wood, vice president, sales, E-S Plastic Products To be successful in sales, sales team members need to be able to take a punch… but sometimes, they need to throw one! A few years ago, a high-profile target customer toured an injection molding plant. A supplier survey and a full-plant audit followed, with the result that the company became an approved vendor. Then, … [Read more...] about Throwing a Punch to Break Through Sales Walls