Plastics Business

Strategies for Today's Plastics Processors

Sales & Marketing

Processors Report Optimism for 2026 Despite Sales and Margin Pressures: 2026 MAPP State of the Industry Report

By Andrew Carlsgaard, benchmarking and analytics director, MAPP MAPP’s 26th annual State of the Plastics Industry Report, based on responses from 152 plastics processing leaders, depicts an industry that is stable and optimistic but also under increased profit pressure, with most companies operating in the middle of the performance spectrum rather than at extremes. Notably, … [Read more...] about Processors Report Optimism for 2026 Despite Sales and Margin Pressures: 2026 MAPP State of the Industry Report

Mastering the Marathon: Four Strategies for Managing Long Sales Cycles

By Troy Harrison, sales navigator, speaker and author Most people haven’t ever run a marathon. But many salespeople run them every day – the long sales cycle. Salespeople love the quick win – that satisfying moment when a prospect becomes a customer in a matter of days or weeks. Sometimes, it’s even the fabled “one call close.” But what about those industries, or even … [Read more...] about Mastering the Marathon: Four Strategies for Managing Long Sales Cycles

Optimizing a Manufacturer’s Website with Marketing Features

By Liz Stevens, writer, Plastics Business In 2025, it’s fair to say that every business now has a website. Manufacturers are on board and making the most of the digital world, sharing their brands as well as their expertise, capabilities and achievements for all to see. As the digital universe expands, the human attention span shrinks. This means that a company’s website … [Read more...] about Optimizing a Manufacturer’s Website with Marketing Features