By Greg Hannoosh and Mark Malloy, Next Step Communications, Inc. After a six-year absence, North America’s biggest plastics show is back. Here are tips for attendees on how to get the most out of their visit to the show. North America’s biggest and best plastics event is back and NPE2024 is coming to Orlando from May 6-10. 2024. The folks at the Plastics Industry … [Read more...] about How to Get the Most Out of Attending NPE2024
Sales & Marketing
It’s Time to Sell
By Dianna Brodine, vice president, editorial, Plastics Business In 2000, a movie was released that didn’t have much of an impact on theater audiences, despite its lineup of “name-brand” young actors. Vin Diesel, Nia Long, Ben Affleck and Scott Caan had leading roles in a film called Boiler Room, a crime drama centered around a brokerage firm that spends more time generating … [Read more...] about It’s Time to Sell
How to Get the Most Out of Exhibiting at NPE2024
By Greg Hannoosh and Mark Malloy, Next Step Communications, Inc. After a six-year absence, North America’s biggest plastics event is back, and NPE is coming to Orlando, Florida, from May 6-10, 2024. If you are one of the more than 2,000 companies exhibiting at the show, the booth space has already been chosen. Now what? How will your company be presented at NPE? And, how … [Read more...] about How to Get the Most Out of Exhibiting at NPE2024
Crisis Communications: Adjusting the Marketing Message
By Teresa Schell, president and owner, Vive The role of a marketer typically focuses on all the positive elements of a company’s brand; new investments in equipment, expansions, added capabilities, etc. However, unlucky situations can strike an organization without warning, leading to the necessity for public communication. In the fog of sadness or frustration, it’s critical … [Read more...] about Crisis Communications: Adjusting the Marketing Message
Digital Marketing at iD Additives: Real Results with Quality Over Quantity
by Lindsey Munson, editor, Plastics Business When the world shut down three years ago due to the pandemic, manufacturing companies were forced to create new ways to connect with their customers and prospects. The lack of business-to-business interactions and the dearth of tradeshows was affecting brand awareness – which, in turn, affected sales. But companies in the … [Read more...] about Digital Marketing at iD Additives: Real Results with Quality Over Quantity