By Greg Hannoosh and Mark Malloy, Next Step Communications, Inc. After a six-year absence, North America’s biggest plastics event is back, and NPE is coming to Orlando, Florida, from May 6-10, 2024. If you are one of the more than 2,000 companies exhibiting at the show, the booth space has already been chosen. Now what? How will your company be presented at NPE? And, how … [Read more...] about How to Get the Most Out of Exhibiting at NPE2024
Sales & Marketing
Crisis Communications: Adjusting the Marketing Message
By Teresa Schell, president and owner, Vive The role of a marketer typically focuses on all the positive elements of a company’s brand; new investments in equipment, expansions, added capabilities, etc. However, unlucky situations can strike an organization without warning, leading to the necessity for public communication. In the fog of sadness or frustration, it’s critical … [Read more...] about Crisis Communications: Adjusting the Marketing Message
Digital Marketing at iD Additives: Real Results with Quality Over Quantity
by Lindsey Munson, editor, Plastics Business When the world shut down three years ago due to the pandemic, manufacturing companies were forced to create new ways to connect with their customers and prospects. The lack of business-to-business interactions and the dearth of tradeshows was affecting brand awareness – which, in turn, affected sales. But companies in the … [Read more...] about Digital Marketing at iD Additives: Real Results with Quality Over Quantity
US is More Profitable Than China for Plastics-Based Manufacturing
by Greg Kozera, director of marketing and sales, Shale Crescent USA A new study by Shale Crescent USA and Jobs Ohio directly shows the United States is the most profitable place to manufacture plastics products. For the past four decades, US manufacturers have migrated overseas to China primarily due to cheaper foreign labor and a decreasing US energy supply. Times have … [Read more...] about US is More Profitable Than China for Plastics-Based Manufacturing
What’s New and What’s Possible in Additive Manufacturing for Plastics, Metal and More
by Liz Stevens, writer, Plastics Business 3D printing has come a long way from its origins in the 1980s when researchers, inventors and entrepreneurs in labs and garages imagined ground-breaking methods and built the first machines. At first a novelty and then embraced primarily by hobbyists, additive manufacturing has matured and become a workhorse in a growing variety of … [Read more...] about What’s New and What’s Possible in Additive Manufacturing for Plastics, Metal and More