By Liz Stevens, writer, Plastics Business The fall tradeshow and conference season is nearly here, and there is no better time than now for plastics companies to finetune their marketing and promotion strategies for these events. Plastics Business recently talked about tradeshow and conference promotion with Sherry Cudd, advertising and marketing manager since 2015 at Chase … [Read more...] about Chase Plastics Shares Strategies to Stand Out at Tradeshows
Sales & Marketing
Throwing a Punch to Break Through Sales Walls
By Tom Wood, vice president, sales, E-S Plastic Products To be successful in sales, sales team members need to be able to take a punch… but sometimes, they need to throw one! A few years ago, a high-profile target customer toured an injection molding plant. A supplier survey and a full-plant audit followed, with the result that the company became an approved vendor. Then, … [Read more...] about Throwing a Punch to Break Through Sales Walls
Maximizing Website Impact on Sales Funnel, Recruiting Processes
By Sara Melefsky, digital marketing director, WayPoint Marketing Communications Regardless of what type of business, a website should bring in and convert prospective customers and attract new employees. In a world where nearly everything is going digital, a website is more critical than ever. It acts as the hub for all marketing and communications efforts, so it needs to … [Read more...] about Maximizing Website Impact on Sales Funnel, Recruiting Processes
How to Get the Most Out of Attending NPE2024
By Greg Hannoosh and Mark Malloy, Next Step Communications, Inc. After a six-year absence, North America’s biggest plastics show is back. Here are tips for attendees on how to get the most out of their visit to the show. North America’s biggest and best plastics event is back and NPE2024 is coming to Orlando from May 6-10. 2024. The folks at the Plastics Industry … [Read more...] about How to Get the Most Out of Attending NPE2024
It’s Time to Sell
By Dianna Brodine, vice president, editorial, Plastics Business In 2000, a movie was released that didn’t have much of an impact on theater audiences, despite its lineup of “name-brand” young actors. Vin Diesel, Nia Long, Ben Affleck and Scott Caan had leading roles in a film called Boiler Room, a crime drama centered around a brokerage firm that spends more time generating … [Read more...] about It’s Time to Sell