by Brittany Willes, Plastics Business Nicolet Plastics, a Mountain, Wisconsin-based custom injector molder, is devoted to connecting with its customers in new and personal ways. According to Bob Gafvert, Nicolet's business development manager, "At Nicolet, we're charged with finding remarkable ways to get our message out and to show that we're different. We want to show people … [Read more...] about Using Video Mail for Customer Connections
Sales & Marketing
My Business Resolution for 2015: Stop Playing Favorites
by Dianna Brodine, Plastics Business When it came time to list my goals for 2015, there were all sorts of ways for me to write them. For one, in particular, I could have gone hog-wild: Find new sources of editorial content. Explore and enlist additional resources for articles. Reach out to industry experts on critical topics. I'm a writer and editor – I could say … [Read more...] about My Business Resolution for 2015: Stop Playing Favorites
Sales Management: Growing with an Eye on “Fit”
by Dianna Brodine, Plastics Business The lessons of the past decade still ring loudly for most manufacturers. Today's growth in sales and production volume has been welcomed, but a healthy dose of suspicion comes along with it. No one wants to return to the days when machines sat idle, but filling the pipeline with the wrong type of work isn't the answer either. As … [Read more...] about Sales Management: Growing with an Eye on “Fit”
Goal-Setting Tactics: You’ve Gotta Define Success Before You Can Design It
by Jack Daly Identify "where you are" – the baseline. You can't begin moving in the right direction until you knows where you are at the present. An effective analogy is to imagine wanting to travel coast to coast. If you didn't know which coast you were starting from, the journey could be a long and wet one as you started out with just a destination in mind. As well, knowing … [Read more...] about Goal-Setting Tactics: You’ve Gotta Define Success Before You Can Design It
Proof Points Help You Sell More
by T.J. Tedesco, Grow Sales, Inc. Related Story At the 2013 MAPP Benchmarking and Best Practices Conference, CJ McClanahan asked the audience what made their companies special. Without waiting for an answer, he said, "Great service. Great quality." McClanahan's message? Figure out a way to get different. Read more... An important rule for good writing is "show, … [Read more...] about Proof Points Help You Sell More