by Todd Schuett, Creative Technology Corporation Video can distinguish your company from the competition. In today's global economy, video can help you tell your story, your way. When my former company introduced high-speed CNC milling controls in 1993, we quickly learned that it was hard to sell "high speed" with pictures and brochures. Video provided a solution that … [Read more...] about Video Marketing for Manufacturers
Sales & Marketing
Seven Steps to Avoid Mistakes in Business Sales
By Josef Keglewitsch, Ice Miller LLP The mere fact that an owner has successfully built and operated a business does not necessarily translate into that owner having a similar level of success in exiting the business. In fact, all too often, potential business sales are either aborted or miss their mark, with the point where the deal went astray generally being traceable to a … [Read more...] about Seven Steps to Avoid Mistakes in Business Sales
Are You Neglecting Your Brand Touchpoints?
by Teresa Schell, Strategic Marketing Partners, LLC My what? For plastic processors, it's not an everyday water cooler conversation that evaluates the effective use of the company's touchpoints, which is the image that is formed as a direct result of the experience customers have as they engage with your company and your brand. How your customers perceive you and how they … [Read more...] about Are You Neglecting Your Brand Touchpoints?
Trade Show Exhibition Tips
by Julie K. Buzbee Trade shows and up-to-the-minute seminars on plastics technology fit hand-in-hand with the forward-thinking ideas of today's plastics executives who are constantly looking for an edge in a highly competitive marketplace. Trade shows offer a fixed location where entrepreneurs can meet prospective customers one-on-one in a day or two inexpensively. Plastics … [Read more...] about Trade Show Exhibition Tips
Website: Hype? Or Hot Spot?
by Mark Hanaway, Tech Molded Plastics, Inc. When you have less than eight seconds to make an impression with your website, every moment counts. It's kind of like belching the ABCs – impressive at some level, but after the first few letters it really doesn't jump out you as genius. If you want your website to perform in a crowd, you have to understand how the traffic arrives, … [Read more...] about Website: Hype? Or Hot Spot?