by Teresa Schell, Strategic Marketing Partners, LLC My what? For plastic processors, it's not an everyday water cooler conversation that evaluates the effective use of the company's touchpoints, which is the image that is formed as a direct result of the experience customers have as they engage with your company and your brand. How your customers perceive you and how they … [Read more...] about Are You Neglecting Your Brand Touchpoints?
Sales & Marketing
Trade Show Exhibition Tips
by Julie K. Buzbee Trade shows and up-to-the-minute seminars on plastics technology fit hand-in-hand with the forward-thinking ideas of today's plastics executives who are constantly looking for an edge in a highly competitive marketplace. Trade shows offer a fixed location where entrepreneurs can meet prospective customers one-on-one in a day or two inexpensively. Plastics … [Read more...] about Trade Show Exhibition Tips
Website: Hype? Or Hot Spot?
by Mark Hanaway, Tech Molded Plastics, Inc. When you have less than eight seconds to make an impression with your website, every moment counts. It's kind of like belching the ABCs – impressive at some level, but after the first few letters it really doesn't jump out you as genius. If you want your website to perform in a crowd, you have to understand how the traffic arrives, … [Read more...] about Website: Hype? Or Hot Spot?
Applying Viral Marketing to Your Business
by Dianna Brodine Viral marketing is fast becoming crucial to marketing strategies. But how does it apply to plastics processing? Included here is a rundown of what these social media sites are and how you can use them. YouTube: Post videos to the web for sharing. YouTube presents a lot of possibilities for manufacturers looking to expand their web presence. Shoot a video … [Read more...] about Applying Viral Marketing to Your Business
Let’s Go Viral! (But First, What Is It?)
by T.J. Tedesco, Grow Sales, Inc. Marketers are hearing this a lot: "Let's go viral." Part of a marketer's job is to sift through available promotional technologies, select those with a high probability of financial payback, and reject ones that fail the proverbial "sniff" test. Viral marketing has become a hot issue, and Iam happy to share what I know, or the lack thereof, … [Read more...] about Let’s Go Viral! (But First, What Is It?)