by Dianna Brodine Viral marketing is fast becoming crucial to marketing strategies. But how does it apply to plastics processing? Included here is a rundown of what these social media sites are and how you can use them. YouTube: Post videos to the web for sharing. YouTube presents a lot of possibilities for manufacturers looking to expand their web presence. Shoot a video … [Read more...] about Applying Viral Marketing to Your Business
Sales & Marketing
Let’s Go Viral! (But First, What Is It?)
by T.J. Tedesco, Grow Sales, Inc. Marketers are hearing this a lot: "Let's go viral." Part of a marketer's job is to sift through available promotional technologies, select those with a high probability of financial payback, and reject ones that fail the proverbial "sniff" test. Viral marketing has become a hot issue, and Iam happy to share what I know, or the lack thereof, … [Read more...] about Let’s Go Viral! (But First, What Is It?)
Over 12,000 Companies a Month Search the Internet for Injection Molding
by Kevin Bailey, president, Slingshot SEO Pause for a moment and ask yourself the following questions: If I was seeking a technical service but wasn't sure which companies were best at providing that service (for example, hazardous waste removal), where would I start my search? If I were seeking a better service provider than my current one, where would I find this company? If … [Read more...] about Over 12,000 Companies a Month Search the Internet for Injection Molding
A Continuous Improvement Idea: Update Your Costing and Quoting Process
by Tim Lewis The concept of continuous improvement is well established and has proven invaluable for increasing consistency and efficiencies in manufacturing processes. However, few businesses have taken the opportunity to apply these principles to professional business practices even though the benefits are equally impressive. Any business process that is repeated can … [Read more...] about A Continuous Improvement Idea: Update Your Costing and Quoting Process
Building Your Pentad for Partnering Success
by Ed Rigsbee, CSP Are you tired of adversarial business relationships draining your energy? Is it time to look at a new way of conducting business – one that empowers all to be more productive and profitable? If the pain of where you are is greater than the perceived pain of the unknown, you might be ready for partnering. Partnering is an idea that is loosely used to … [Read more...] about Building Your Pentad for Partnering Success