by Matt Hlavin, Thogus LinkedIn is a business-focused social networking site with a primary purpose of helping users network professionally. The number of people utilizing LinkedIn today has grown significantly over the past year – now at more than 259 million users. By optimizing this resource and the tools and features it has to offer to the fullest extent, I have found … [Read more...] about Business Networking on LinkedIn
Sales & Marketing
Marketing: The New Frontier
by Dianna Brodine, Plastics Business Why expend resources on marketing? Dan Cunningham, president of Parish Manufacturing, understands the necessity of a strong marketing campaign. As a matter of fact, when he joined Parish Manufacturing, he insisted upon it. "My first career was in the US army," he explained. "I was a field artilleryman. I compare the employment of field … [Read more...] about Marketing: The New Frontier
Social Media Realm Has No Plastic Rules
by Lisa Allison, Strategic Marketing Partners. The relatively new world of social media is an ever-changing and evolving phenomenon, with not too many concrete guidelines. In the business environment, most of the rules that pertain to social media usage are unspoken and considered a given – don't use your personal Facebook during work hours and definitely do not put up … [Read more...] about Social Media Realm Has No Plastic Rules
Tradeshow Return on Investment
by Dianna Brodine, Plastics Business It can be difficult to know the ROI of attending a conference or tradeshow. Do you measure it in potential customers? Knowledge gained? Ideas that can be applied upon the return to work? How do you balance the costs of attendance – registration fees, travel expenses, time away from the office – with rewards that are not easily … [Read more...] about Tradeshow Return on Investment
Analysis of the Sales Management Process
by Troy Nix, MAPP, Inc. The MAPP organization recently conducted and published the 2013 Sales and Management Study for the plastics processing industry. A total of 116 manufacturing executives participated in the survey process in order to gain a better insight into current sales management benchmarks, some of which have never been documented. The top three most … [Read more...] about Analysis of the Sales Management Process