by Lisa Allison, Strategic Marketing Partners. The relatively new world of social media is an ever-changing and evolving phenomenon, with not too many concrete guidelines. In the business environment, most of the rules that pertain to social media usage are unspoken and considered a given – don't use your personal Facebook during work hours and definitely do not put up … [Read more...] about Social Media Realm Has No Plastic Rules
Sales & Marketing
Tradeshow Return on Investment
by Dianna Brodine, Plastics Business It can be difficult to know the ROI of attending a conference or tradeshow. Do you measure it in potential customers? Knowledge gained? Ideas that can be applied upon the return to work? How do you balance the costs of attendance – registration fees, travel expenses, time away from the office – with rewards that are not easily … [Read more...] about Tradeshow Return on Investment
Analysis of the Sales Management Process
by Troy Nix, MAPP, Inc. The MAPP organization recently conducted and published the 2013 Sales and Management Study for the plastics processing industry. A total of 116 manufacturing executives participated in the survey process in order to gain a better insight into current sales management benchmarks, some of which have never been documented. The top three most … [Read more...] about Analysis of the Sales Management Process
Video Marketing for Manufacturers
by Todd Schuett, Creative Technology Corporation Video can distinguish your company from the competition. In today's global economy, video can help you tell your story, your way. When my former company introduced high-speed CNC milling controls in 1993, we quickly learned that it was hard to sell "high speed" with pictures and brochures. Video provided a solution that … [Read more...] about Video Marketing for Manufacturers
Seven Steps to Avoid Mistakes in Business Sales
By Josef Keglewitsch, Ice Miller LLP The mere fact that an owner has successfully built and operated a business does not necessarily translate into that owner having a similar level of success in exiting the business. In fact, all too often, potential business sales are either aborted or miss their mark, with the point where the deal went astray generally being traceable to a … [Read more...] about Seven Steps to Avoid Mistakes in Business Sales