By Teresa Schell, president and owner, Vive The role of a marketer typically focuses on all the positive elements of a company’s brand; new investments in equipment, expansions, added capabilities, etc. However, unlucky situations can strike an organization without warning, leading to the necessity for public communication. In the fog of sadness or frustration, it’s critical … [Read more...] about Crisis Communications: Adjusting the Marketing Message
Business Planning
Looking Ahead to 2023: Markets, Staffing and Investments
By Maggie Taylor, writer, Plastics Business Coming off three very unpredictable years, the plastics industry is gearing up to enter 2023. Many manufacturers report coexisting sentiments of optimism and realism as they navigate the uncertain waters of economic change, supply chain issues and more. “The past two years have been tough, and I don’t see it getting any easier,” … [Read more...] about Looking Ahead to 2023: Markets, Staffing and Investments
Plastics Processors Indicate Slower Than Expected Q4 2022, Temper Expectations for 2023
By Andrew Carlsgaard, business relations manager/analytics director, MAPP Over the past year, there has been a significant fluctuation in the global economy in the prices of goods, services, and labor across all sectors due to the lingering effects of the Covid-19 pandemic. In addition, supply chain issues, labor shortages, oil prices, war and government intervention only have … [Read more...] about Plastics Processors Indicate Slower Than Expected Q4 2022, Temper Expectations for 2023
North American Outlook: Inflation Is the Focus
By Chris Kuehl, managing director, Armada Corporate Intelligence There has been a great deal of mood shifting as 2023 gets underway. At this juncture, it is as easy to find a pessimist predicting a deep and long recession as it is finding an optimist asserting the downturn will be mild. Why the variability? The easy answer is that some very significant motivators for the … [Read more...] about North American Outlook: Inflation Is the Focus
Despite Supply Chain Improvements, Skepticism Remains
by Andrew Carlsgaard, business relations manager, MAPP With recession and inflation concerns looming, plastics manufacturing leaders maintain a lukewarm stance on key industry metrics at the end of Q3, and only 13% have a positive six-month outlook on the industry overall. Over the past two and a half years, dynamic conditions in the plastics industry, manufacturing and … [Read more...] about Despite Supply Chain Improvements, Skepticism Remains