by Troy Harrison, author of “Sell Like You Mean It!” In businesses around the country, conversations about prospecting (outbound lead generation) and inbound lead generation are happening nearly every day. What isn’t spoken about much is what happens to the lead after it comes in. Many times, incoming leads either are mishandled or not handled at all, and then the marketing … [Read more...] about When Customers Hold Their Hands Up: Lead Response
2022 Issue 1
Stress Testing the Business: 5 Lessons from Plastics Molding Companies
by Dianna Brodine, vice president, editorial, Plastics Business Business forecasting and strategic planning are activities undertaken by plastics manufacturing companies to prepare for future growth, determine next steps and identify gaps in resources. For most industry-leading molders, these activities also include an element of disaster planning to prepare for short-term … [Read more...] about Stress Testing the Business: 5 Lessons from Plastics Molding Companies
Monitoring Health Benefits Costs: What is the Magic Number?
by Will Hinshaw, partner/founder, Captive Solutions & Options Insurance reporting is wrought with charts and graphs that document figures, percentages and acronyms that are difficult to understand in terms of cause and effect. Rarely do they drive clarity and action. However, those disparate reporting sources can be simplified to a single metric that links to what business … [Read more...] about Monitoring Health Benefits Costs: What is the Magic Number?
View from 30: A Higher Meaning to Work at Belmont Engineered Plastics
by Dianna Brodine, vice president, editorial, Plastics Business Two years ago, just before the COVID-19 pandemic began impacting the United States significantly, the owners of Belmont Engineered Plastics sat down for a meeting. Among conversations about profitability and planning, the conversation turned to the “why” – why were these four individuals in business, and what … [Read more...] about View from 30: A Higher Meaning to Work at Belmont Engineered Plastics
Q&A: Automation in Plastics Molding Plants
by Nicole Mitchell, editor, Plastics Business Production efficiencies achieved through automation can be the difference between a healthy bottom line and one that leaves little room for growth. From fully automated lights-out production and push-button molding cells to robotic pick-and-place processes and ERP systems, plastics molding companies are at varying stages in the … [Read more...] about Q&A: Automation in Plastics Molding Plants