By Teresa Schell, president and owner, Vive The role of a marketer typically focuses on all the positive elements of a company’s brand; new investments in equipment, expansions, added capabilities, etc. However, unlucky situations can strike an organization without warning, leading to the necessity for public communication. In the fog of sadness or frustration, it’s critical … [Read more...] about Crisis Communications: Adjusting the Marketing Message
Enews May 2023
Design Concerns for Durable Products: IML/IMD/IME
By Paul O’Hearn, engineering manager, Profile Plastics Adding decoration to injection-molded parts not only increases the attractiveness of plastic products, but also functionality and value. The inherent durable nature of appliques or ink transfer process, coupled with the ever-expanding decorative options and addition of functional electrical circuits, provides original … [Read more...] about Design Concerns for Durable Products: IML/IMD/IME
“Future Proofing” Your Production Workforce – Confidence and Knowledge Are the Keys to Handling Change
By Daniel Stephens, vice president, Routsis Training LLC In production environments, the most important goal is maintaining “productive uptime.” This means that product is being produced at a rate that is profitable, and the customer base is satisfied with its quality level. One of the biggest factors that interrupt productive uptime is change. Examples of change can be new … [Read more...] about “Future Proofing” Your Production Workforce – Confidence and Knowledge Are the Keys to Handling Change