by Todd M. Zielinski, CEO, and Lisa Benson, senior marketing content consultant, Athena SWC In early 2020, when business-as-usual became a highly unusual labyrinth of challenges, rarely used words like essential, social distancing, quarantine and lockdown made headlines and littered everyday conversations. Not only did our vernacular change overnight, but the way we interact … [Read more...] about Sales Strategies to Attract New Business
Business Planning
Stay Hip, My Friends
by Dianna Brodine, managing editor, Plastics Business I’ll admit it – I have a few more gray hairs than I used to, and I don’t have TikTok on my phone. I don’t understand the “mom jean” trend, and I find it irritating that teenagers with YouTube channels make more money in a year than I will make in a decade. It’s possible that I am no longer cool. However, that doesn’t mean … [Read more...] about Stay Hip, My Friends
The Trials of 2020 Position 2021 for Growth
by Hallie Forcinio, contributing writer, Plastics Business It’s a new year, but many of the uncertainties of 2020 have followed us into 2021. As we move into February, the COVID-19 pandemic still affects every facet of life. The new administration in Washington has pledged a multi-front effort to contain the pandemic, grow the economy, reduce racial inequalities and address … [Read more...] about The Trials of 2020 Position 2021 for Growth
Plastics Manufacturers Face Four Priorities in 2021
by Louis Columbus, principal, DELMIAworks In the wake of the pandemic, plastics manufacturers have innovated new ways to improve production run efficiency while keeping costs under control, relying on fewer on-site workers and protecting margins. In 2021, they’ll build on those strengths by pursuing four key initiatives: Further improve time efficiencies across the shop … [Read more...] about Plastics Manufacturers Face Four Priorities in 2021
The COVID-19 Effect: Preparing Your Business for a ‘New Normal’
by Laurie Harbour, president and CEO, Harbour Results The COVID-19 pandemic has made one thing clear: Not every manufacturer is going to come out of this crisis intact. The industry has experienced a significant impact, causing ripples throughout the supply chain. And, if a business went into 2020 in a weakened state, it’s really going to show on the backside of this … [Read more...] about The COVID-19 Effect: Preparing Your Business for a ‘New Normal’