Facts and figures will only take a company so far. To truly engage employees, customers, prospects and other business stakeholders, there must be an emotional connection that drives action. Storytelling is the key. These five books discuss the science behind the story, share examples of stories that had proven results and provide tactics to use a company's unique value … [Read more...] about Booklist: Telling Your Story
Booklist
Event Speakers Make Recommendations
Whether a keynote presenter or a member of the MAPP association sharing personal experiences, event speakers referenced books that have influenced them. From leading through daily actions to achieving strategic priorities, these five books were recommended or written by those who presented. Shift Your Brilliance Author: Simon T. Bailey Released: April 21, 2014 This book … [Read more...] about Event Speakers Make Recommendations
Booklist: Creating the Customer Experience
Providing service that creates customer loyalty is more than the responsibility of one department within a company. The customer experience winds through each and every department – from sales and quoting to engineering, billing and shipping. With competitors eager to move in, teaching the principles of customer service to every employee is not just smart; it's a necessity. Be … [Read more...] about Booklist: Creating the Customer Experience
Booklist: Tackling Competition in a Global Market
Selections offered by Dianna Brodine, managing editor Plastics Business Knowing we're operating in a global market and understanding the implications of that market are two different things. Whether working with overseas suppliers, dealing with competition from China or Mexico, or looking to expand your own operations to another country, an international knowledge base is a … [Read more...] about Booklist: Tackling Competition in a Global Market
Must-Read Books on Employee Motivation
A solid organizational plan and stellar leadership will not move a company forward if employees are not engaged and working toward the end goal. These four books represent some of the best on motivating the people working within your facilities. Not surprisingly, employee motivation starts at the top – leadership must be prepared to empower, educate and empathize with those who … [Read more...] about Must-Read Books on Employee Motivation