By Troy Harrison, sales navigator, speaker and author Most people haven’t ever run a marathon. But many salespeople run them every day – the long sales cycle. Salespeople love the quick win – that satisfying moment when a prospect becomes a customer in a matter of days or weeks. Sometimes, it’s even the fabled “one call close.” But what about those industries, or even … [Read more...] about Mastering the Marathon: Four Strategies for Managing Long Sales Cycles
2026 Issue 1
Four Drivers of the 2026 Economy
By Chris Kuehl, managing director, Armada Corporate Intelligence To be fair, there likely are many additional drivers depending on the industry and line of business, but for this article, the focus is on the four drivers that stand out for the economy as a whole. These four drivers include: In many cases, there isn’t much a business can do about these drivers other … [Read more...] about Four Drivers of the 2026 Economy