2020 Issue 1

by Dianna Brodine, managing editor Plastics Business In my job as a magazine editor, I get a lot of press releases every day. A lot. And, if I had a dime for every time I read the words “state-of-the-art” or “customer-focused,” I’d be able to retire from writing Booklists! Marketing buzzwords don’t attract or keep attention. Instead, those words (and other empty phrases like … [Read more...] about Grab Customer Attention and Keep It