2019 Issue 3

Election Watch: It’s the Economy, Stupid

by Chris Kuehl, managing director, Armada Corporate Intelligence As far as elections are concerned, “It’s the economy, stupid” has been the refrain for a while now. It essentially asserts that, when it comes right down to it, the only thing voters really care about is the economy. That may not be as true for the election in 2020 as it has been in past years, but the topic … [Read more...] about Election Watch: It’s the Economy, Stupid

How Marketing Impacts Talent Recruitment

by Shelly Otenbaker, president WayPoint Marketing Communications People are always on the move, and that’s especially true in their careers. One often-cited study1 from the Bureau of Labor Statistics found that, on average, a person will change jobs 12 times during his or her career. And in 2018, the Bureau of Labor Statistics reported that the median employee tenure2 was 4.3 … [Read more...] about How Marketing Impacts Talent Recruitment

Sales Culture Eats Strategy for Breakfast

by John Waid, founder C-3 Corporate Culture Consulting Chick-fil-A produces twice as much revenue as any other fast food chain, and its restaurants are closed on Sundays. When the founder of Chick-fil-A was asked why the company was so successful, he mentioned that the company’s success comes from its people, saying, “Putting people before profits is how we've tried to … [Read more...] about Sales Culture Eats Strategy for Breakfast

Excellence is a Habit

by Dianna Brodine, managing editor Plastics Business When I came across Atomic Habits at my local library, I was struck by these two sentences in the book description: “You do not rise to the level of your goals. You fall to the level of your systems.” It seems obvious, right? Setting goals is only half the battle – achieving them requires precise steps that lead from the … [Read more...] about Excellence is a Habit