by Teresa Schell, Strategic Marketing Partners, LLC My what? For plastic processors, it's not an everyday water cooler conversation that evaluates the effective use of the company's touchpoints, which is the image that is formed as a direct result of the experience customers have as they engage with your company and your brand. How your customers perceive you and how they … [Read more...] about Are You Neglecting Your Brand Touchpoints?
2011 Fall
In-line or Off-line Decorating: A 10-Step Analysis
by Bob Coningsby, Apex Machine Company These are significant questions that are deliberated when proposing the lowest possible unit cost system that will operate in an efficient and economical fashion. This can be determined quite easily provided that the molding machine, decorating system, assembly machine and packaging line are analyzed and assessed in every aspect of their … [Read more...] about In-line or Off-line Decorating: A 10-Step Analysis