by Steve Johnson, Progressive Components Mold performance and maintenance efficiency are two completely different, yet entirely connected goals of the modern day mold repair shop. Mold performance has been an issue ever since the first part hung up in cavity, with maintenance efficiency or the approach used when repairing molds taking a back seat in terms of significance … [Read more...] about Optimizing Mold Performance and Maintenance Efficiency
2009 Winter
Let’s Go Viral! (But First, What Is It?)
by T.J. Tedesco, Grow Sales, Inc. Marketers are hearing this a lot: "Let's go viral." Part of a marketer's job is to sift through available promotional technologies, select those with a high probability of financial payback, and reject ones that fail the proverbial "sniff" test. Viral marketing has become a hot issue, and Iam happy to share what I know, or the lack thereof, … [Read more...] about Let’s Go Viral! (But First, What Is It?)
Applying Viral Marketing to Your Business
by Dianna Brodine Viral marketing is fast becoming crucial to marketing strategies. But how does it apply to plastics processing? Included here is a rundown of what these social media sites are and how you can use them. YouTube: Post videos to the web for sharing. YouTube presents a lot of possibilities for manufacturers looking to expand their web presence. Shoot a video … [Read more...] about Applying Viral Marketing to Your Business
Economic Outlook and Trends
by Jeff Mengel, Plante & Moran 2008 began with resin cost increases of as much as 40 percent. Many processors sought price concessions from customers, even in industries that were loathe to adjusting purchase orders. Soon after the resin markets topped out in September, they fell to prices not seen since before Hurricane Katrina. The hope for those who hadn't received … [Read more...] about Economic Outlook and Trends
Dymotek: Setting a Safe Course Through Rough Economic Waters
Dymotek: Setting a Safe Course Through Rough Economic Waters by Dianna Brodine Winter 2009 As a relatively young injection molder, an outside observer might not expect Dymotek to be prepared to weather the current economic recession. Its often those with a long history of service and decades of experience that survive when the waters get rough. Dymotek, however, has … [Read more...] about Dymotek: Setting a Safe Course Through Rough Economic Waters