WITTMANN Group Changes Brand Strategy

With the integration of Battenfeld machines into the extended product portfolio of the Kottingbrunn, Austria-based WITTMANN Group, the company has pursued a two-brand strategy in its external appearance: WITTMANN for all products around injection molding machines and WITTMANN BATTENFELD for injection molding machines and injection molding processes. To highlight the significance of the injection molding machine for the future development of the company, the brand name WITTMANN BATTENFELD was originally chosen, preferred and used deliberately in communication.

In recent years, though, the group’s competitive edge of being able to offer “complete solutions from a single source” has gained substantially in significance. In due consideration of this development, the “one-stop-shop” advantage is to be given special emphasis by a uniform brand designation and color scheme for the entire product range.

This is why the WITTMANN Group has decided to use the WITTMANN logo for all of its advertising activities and product lines in future. The change of its external appearance was to start on Jan. 1, 2022, and to be completed by the K trade fair in October 2022.

There will be no changes in the organization of the companies within the WITTMANN Group. All company names will be left unaltered by the brand strategy change.

For more information, visit www.wittmann-group.com.