Penn Color’s penneffex™ Sparks Innovation in Consumer Goods Packaging

Penn Color, Doylestown, Pennsylvania, a provider of color and additive concentrates, masterbatches, pigment dispersions and engineered coatings, offers the penneffex™ line of color and finish effects for Mono-Layer and Multi-Layer PET packaging, which delivers a high-end, eye-catching finish for consumer goods product packaging. With nearly unlimited customization options, the penneffex™ line utilizes special effect pigments to inspire creative and imaginative brand design in products for home care, personal care, food and beverage, and more.

With variations including matte, brushed metal, frosted, metallic, luster and bubbled, penneffex™ engages consumers’ senses and emotions. In doing so, penneffex™ enables brand owners and creatives to create a unique and eye-catching product design that conveys brand values like high-end quality, sustainability, transparency and more. The products utilize high-end pigments to achieve unmatched colors and finish effects.

Penn Color’s penneffex™ solutions are ideal for unifying brand design across a number of different products, as well as for unique packaging redesigns that are imaginative and product-inspired. The line is also cost-effective and available on a short lead time, making redesigns and relaunches simpler and more affordable.

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