Rich Tavis Joins BinMaster® as Regional Vice President of Sales

Manufacturer of point and continuous level indicators and inventory management systems BinMaster, Lincoln, Nebraska, has announced that Rich Tavis has joined the company’s sales team as vice president of sales for the Southeastern US. He will build BinMaster’s growing line of point and continuous bin level sensors, inventory management software, and advanced wireless and connectivity solutions while providing localized service in the region. Tavis also will support BinMaster’s distributor network in the Southeast, providing product training and local customer sales call support. Throughout his 20+ years supporting the needs of processing plants, Tavis has extensively consulted with many industries including mining, food, plastics, chemical and wood to match customers with the appropriate equipment.

After graduation from the University of Nebraska, Lincoln, Tavis got his start in industrial equipment at BinMaster’s corporate office in the late 1990s, where he served as an application specialist and product manager for five years. Tavis went on to work for a large multinational corporation in their bulk handling equipment group, managing independent rep groups and 30 direct employees.

Tavis then served as regional sales manager for a large level measurement equipment manufacturer in a role where he managed a group of independent representative organizations. There he gained extensive experience in complex RFQs, working with engineering firms and corporate engineering departments. For the past eleven years, Tavis has been instrumental in providing processing solutions for a firm representing 20 lines of bulk material handling and industrial instrumentation in South Carolina.

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