Carbon Welcomes Dara Treseder as First Chief Marketing Officer

Carbon Inc., Redwood City, California, a digital manufacturing company, announced that Dara Treseder has joined the company as its first chief marketing officer (CMO). Treseder joins Carbon from General Electric (GE), where she served as chief marketing officer for GE Ventures and GE Business Innovations.

Before joining GE, Treseder led marketing efforts at Apple and Goldman Sachs. She is the co-founder of the consulting firm NeuBridges, and she is a speaker and writer on marketing, innovation, growth and creating more diverse workplaces. A champion of public health, women’s issues and diversity initiatives, she serves as an officer on the board of directors of the Public Health Institute. Treseder graduated with highest honors in African and African-American Studies from Harvard University and holds an MBA from Stanford University.

Through partnerships with companies including adidas, Johnson & Johnson and BMW, Carbon is moving beyond 3D printing to full-scale digital manufacturing by helping customers create products across industry sectors, from healthcare to consumer goods. Treseder joins Carbon as it strengthens its leadership team. Board member Ellen J. Kullman, former chair and CEO of DuPont, was named lead independent director. Deborah M. Messemer, former managing partner of KPMG’s Bay Area and Northwest Region, joined the board and will chair the audit committee. In addition, Elisa de Martel was promoted to chief financial officer.

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