Vive Develops Zweck Analysis™ to Replace SWOT

Milwaukee, Wisconsin-based Vive LLC has introduced Zweck Analysis™, a newly trademarked, customized, internal deep evaluation into a company’s core that finds the purpose for being in business.

“Zweck” is the German word for “purpose.” The Zweck Analysis begins the process of brand storytelling to determine what a company’s unique purpose is its why. Teresa Schell, president and owner of Vive, created this process to replace and upgrade the traditional SWOT analysis. SWOT analysis is an assessment of a company’s strengths, weaknesses, opportunities and threats.

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