MAPP Launches Inaugural Terms and Conditions Survey As part of a continuous process to offer MAPP members industry-specific information and benchmarks, MAPP developed and launched its newest survey: Terms and Conditions. Purpose: The survey and subsequent report will serve as a means to collect and benchmark information regarding customer concentration and terms of sale to … [Read more...] about Association News
Articles
Booklist: Tackling Competition in a Global Market
Selections offered by Dianna Brodine, managing editor Plastics Business Knowing we're operating in a global market and understanding the implications of that market are two different things. Whether working with overseas suppliers, dealing with competition from China or Mexico, or looking to expand your own operations to another country, an international knowledge base is a … [Read more...] about Booklist: Tackling Competition in a Global Market
Generating Excitement in a Boring Economy
by Robert Fry Robert Fry Economics LLC I have been writing a monthly newsletter on the economy for more than 21 years. For most of those years, I had no problem coming up with a topic each month. That has changed in the last few years. There are only so many ways to say "disappointingly slow," which is how I would characterize the US economy since mid-2010. I've tried to … [Read more...] about Generating Excitement in a Boring Economy
Don’t End Up with Drones and Clones: How to Really Invest in Your Staff and Future
by Dennis Gros, founder and president Gros Executive Recruiters Think of the future of your organization five, 10 or even 15 years down the line. Who's in charge? Who's paving the way? Really envision it for a moment. Are your new managers and executives following orders and sticking to Standard Operating Procedure? Or are they taking risks, pushing boundaries, … [Read more...] about Don’t End Up with Drones and Clones: How to Really Invest in Your Staff and Future
Better Marketing with Video
by Todd Schuett, owner Creative Technology Corp. Videos are the hottest thing on the internet today. There is a reason YouTube is the second-highest trafficked site on the internet (after Google). Nothing tells a story – your story – like a video. A video doesn't have to go "viral" to do wonders for your business. Forrester Research Group says, "Video is 53 times more … [Read more...] about Better Marketing with Video