by Dianna Brodine Viral marketing is fast becoming crucial to marketing strategies. But how does it apply to plastics processing? Included here is a rundown of what these social media sites are and how you can use them. YouTube: Post videos to the web for sharing. YouTube presents a lot of possibilities for manufacturers looking to expand their web presence. Shoot a video … [Read more...] about Applying Viral Marketing to Your Business
Articles
Economic Outlook and Trends
by Jeff Mengel, Plante & Moran 2008 began with resin cost increases of as much as 40 percent. Many processors sought price concessions from customers, even in industries that were loathe to adjusting purchase orders. Soon after the resin markets topped out in September, they fell to prices not seen since before Hurricane Katrina. The hope for those who hadn't received … [Read more...] about Economic Outlook and Trends
Dymotek: Setting a Safe Course Through Rough Economic Waters
Dymotek: Setting a Safe Course Through Rough Economic Waters by Dianna Brodine Winter 2009 As a relatively young injection molder, an outside observer might not expect Dymotek to be prepared to weather the current economic recession. Its often those with a long history of service and decades of experience that survive when the waters get rough. Dymotek, however, has … [Read more...] about Dymotek: Setting a Safe Course Through Rough Economic Waters
CPSIA and the Green Chemistry Initiative – Recent Environmental Regulations Affecting the Plastics Molding Industry
by Dianna Brodine, Plastics Business Be sure to learn more about these two pieces of legislation, both taking effect in early 2009. The information included here is a summary only – please do additional research to find out how these laws may affect your molding business. Consumer Products Safety Improvement Act (CPSIA) Consumer Products Safety Improvement Act (CPSIA) was … [Read more...] about CPSIA and the Green Chemistry Initiative – Recent Environmental Regulations Affecting the Plastics Molding Industry
Optimizing Mold Performance and Maintenance Efficiency: Part II
by Steven Johnson Website-Only Content Winter 2009 Previously, we discussed how each of these two elements is different, yet work hand in hand to impact the overall profitability of a molding company. We also discussed the first three steps (Clean-up and Organize, Stop the Bleeding, and Assess the Damage) of a six-step process and typical objectives to overcome. In … [Read more...] about Optimizing Mold Performance and Maintenance Efficiency: Part II