Advertising

Peterson Media Group Advocates Use of Print

Advertising Rates

For additional information on Plastics Business advertising rates, please contact Blake Peterson at 785.271.5801 or via email at [email protected].

Download the Media Kit

Plastics Business Magazine

Plastics Business reaches a targeted readership of plastics processing business professionals through its print, digital and mobile editions.

• Reaches more than 10,500 industry professionals quarterly
• Free links to the advertiser’s website through the digital edition
• Bonus distribution at tradeshows and conferences throughout the year

Each magazine is packed with information on operational challenges, industry benchmarks, management topics and production efficiencies. The goal of each issue is to provide actionable articles that can impact operations now!

Required Formats
Please send ad as a PDF file saved at a minimum of 300 dpi. (All fonts should be embedded.) TIF files also are acceptable. We will NOT accept application files (Quark, PageMaker, Publisher, etc.). Additional requirements can be found at www.petersonmediagroup.com.

Sending Materials by Email
Advertisements can be sent to [email protected]. Our email system can accept large attachments, but sometimes large attachments can’t be sent due to limitations of certain ISPs. If an attachment cannot be emailed, one alternative is to upload the file to your company website or FTP system and send us a link to retrieve the file.

Guidelines
We’ve prepared guidelines for preparing and sending electronic files. Please be aware that we do NOT accept QuarkXPress or Microsoft Publisher files. We accept .pdf and .tif files, prepared for high-end output. For more information, please review the guidelines.

Plastics Business Website

The Plastics Business website offers additional advertising opportunities to connect with customers and prospects through strategically placed web banners. The website contains expanded news stories, fresh content and live links to industry resources.

Online Advertising

• Top Leaderboard Banner – Located at the top of the homepage, this prime position provides advertisers immediate, forefront exposure. Run of site except for Buyers Guide.
• Article Pages Top Leaderboard Banner – Located at the top of the Article Archive & Digital Archive pages, this is a high exposure ad placement on 2 highly-trafficked pages.
• 1^st Prime Column Banner – Located at the  top right column of the homepage, this is another forefront position. Run of site except for the Buyers Guide.
• 2nd Prime Column Banner – Located right below the 1^st Prime Column Banner on the homepage, it is also run of site except for the Buyers Guide.
• Standard Half Banner– Located below the “What’s Happening Now” section on the homepage, this is another high exposure position at a lower rate. Two opportunities on the home page only and are not run of site.
• Supplier Index – Advertisers are listed at no additional charge in a supplier index on the Plastics Business website and are categorized by product or service offered, including company name, contact information and web address with a direct link to the advertiser’s website.

Online Advertising Sizes

Plastics Business ENews

The Plastics Business ENews is distributed to nearly 5,000 plastics processing professionals throughout the US and internationally each month, providing

• Increased circulation
• Up-to-date industry news
• Product launches and technology trends
• MAPP news and events

This cost-effective advertising vehicle offers another way to reach a worldwide audience and drive traffic through direct links to the advertiser’s website.

ENews Advertising

• Leaderboard Ad – Located directly under the ENews masthead, this prime advertising
  opportunity provides advertisers instant, maximum exposure with direct links to their
  websites. One Leaderboard Ad is available per issue.
• Prime Half Banner Ad – Located directly under the first story, this prime-positioned
  advertising opportunity provides advertisers with immediate, forefront exposure with direct links to their websites. Two side-by-side spots are available per issue.
• Video Spotlight – Located directly under the first set of industry stories, this advertising opportunity helps companies take advantage of the growing online video trend and can be directly linked to the video or video page on the company’s website. Includes 5-word headline and company name.
• Standard Half Banner Ad – Located under the first set of industry stories, this advertising opportunity provides additional exposure with direct links to advertisers
  websites. Two side-by-side spots are available per issue.

ENews Advertising Sizes

Required Formats
Send all banners as .jpg files only. Animated files will not be accepted.
Files should be at least 72 dpi and RGB color.