On July 1, 2021, Traverse City, Michigan-based RJG launched its new logo and brand in order to better represent plans for bringing the injection molding industry into the future.
The new brand consists of a fully redesigned logo and new colors, imagery and messaging. RJG has evolved since the original logo was first created in 1985, so it was time the company’s branding evolved too.
The icon of the logo represents several things:
- The brain shape symbolizes knowledge and people
- The inside of a strain gage sensor
- The two halves of a mold
- The three lines symbolize training, technology and consulting
“This new logo represents a new phase of RJG,” said Kara Eskeli, global marketing manager at RJG. “We are still the client-focused family that we have always been, but we are now launching into the future with huge plans for transforming the injection molding industry. This brand image better represents who we are moving forward, and we are so excited to share it with the world.”
For more information, visit www.rjginc.com.