Vive Develops Zweck Analysis to Replace SWOT
Milwaukee, Wisconsin-based Vive LLC has introduced Zweck Analysis, a newly trademarked, customized, internal deep evaluation into a companys core that finds the purpose for being in business.
Zweck is the German word for purpose. The Zweck Analysis begins the process of brand storytelling to determine what a companys unique purpose is its why. Teresa Schell, president and owner of Vive, created this process to replace and upgrade the traditional SWOT analysis. SWOT analysis is an assessment of a companys strengths, weaknesses, opportunities and threats.
For more information, visit www.vive4mfg.com.