Sepro Robotique Sees Record Growth, Sales

Sepro Robotique Sees Record Growth, Sales

Plastics Business

At the end of 2013, Sepro Robotique will be able to celebrate its most successful year ever, selling 1650 robots and sprue pickers to customers around the world – 26 percent more than in 2012. Jean-Michel Renaudeau, CEO of Sepro, La Roche sur Yon, France, acknowledged the overall strength of the global plastics market, but noted that several other important factors – including development of new robot technology; expanding the company’s presence in key global markets; and building strong partnerships with automation specialists and injection-molding machine manufacturers – played into his company’s success this year.

Evidence of the increased interest in Sepro was seen at the K 2013 tradeshow, which was held in October in Dusseldorf, Germany. At its largest exhibit ever, Sepro made contact with 65 percent more customers and prospects than they did at the previous show in 2010. These numbers are even more impressive when compared to overall attendance at the show, which was actually down about 2 percent in 2013 vs. 2010. Visitors came from all over the world, and indication of Sepro’s expanding global presence.

In 2008, Sepro Robotique was mainly a European supplier, with nearly three quarters of its sales France, Germany and other European countries. Today, sales outside Europe have increased by almost half. North America has become Sepro’s largest market with more than 20 percent of global sales, Latin America has jumped to 10 percent and Asia has doubled its share. At the same time, sales in Germany have held steady while most other European regions have seen significant increases.

In 2012, Sepro Germany made the move to a new plant in Dietzenbach near Frankfurt. Not only did the new building offer more space for administration and sales, but it also opened about 7,534 sq. ft. of floor space for robot engineering, assembly, testing and training. Sepro Germany also strengthened its sales and service staff. Elsewhere in Europe, daughter companies in the UK, Spain and the Benelux countries are also growing along with Scandinavia and Eastern Europe, where Sepro is represented by independent distributors.

In December, Sepro America moved to a new building in Cranberry Township, PA. The facility, which is nearly double the size of its previous space, is needed to support growth in the region. Orders have outpaced 2012 by some 40 percent over 2012 and have doubled 2011 sales. A large portion of this growth has come on the West Coast, where 2013 sales levels are three times what they were just a year ago, when Sepro stationed a new regional sales manager there. Other new staff includes an East Coast regional sales manager as well as more field-service staffing and in-house engineering personnel. The company now employs nearly 30 people (up from 20 in 2011) and anticipates adding at least two more positions during 2014.

In Latin America, both Sepro do Brasil and Sepro Mexico have been expanding, and in 2014 the company will intensify its efforts in other South American countries, especially Peru, Colombia and Chile, where Sepro is positioning additional representatives.