785.271.5801 | info@plasticsbusinessmag.com



Par 4 Plastics Launches Brand Identity

Plastics Business

SUBMITTED

Par 4 Plastics’ new logo is composed of four individual pieces that come together to form one entity, a nod to the Par 4 name and the teamwork put forth by all employees.

Par 4 Plastics, a best-in-class plastic injection molder in Marion, Kentucky, announced in late July the launch of a corporate brand identity to accurately convey the company’s personality and commitment to forward innovation.

“The new identity at Par 4 Plastics will not only be easily recognized in the industry but has generated a heightened level of team morale internally,” said Tim Capps, president of Par 4 Plastics. “Respect to the company’s founder, Joe McDaniel, was very prevalent during this process. Joe was an avid golfer, and his love and pride for this company was sustained as it was important to him to have an image that our customers would always remember. He developed a foundation of strength at Par 4 Plastics in order for the current leadership group to excel the company to new levels.”

Par 4 Plastics’ new logo is composed of four individual pieces that come together to form one entity, a nod to the Par 4 name and the teamwork put forth by all employees. The negative space within the icon carves out the number “4” in a customized font that simultaneously resembles a golf flag. The inner portion of the “4” represents a fairway, while the three outside portions – in Kentucky Wildcat blue – can be seen as water.

“Our new branding will position us for growth opportunities with valued customers, vendors and partners,” Capps said.

For more information, visit www.par4plastics.com.