Tech Molded Plastics Benefits from Penn State Relationship
Through collaboration with Penn State's Smeal College of Business, Tech Molded Plastics, Inc., Meadville, PA, has gained fresh perspectives and analysis from MBA students in the Smeal MBA Program's Applied Professional Experience Program.
Teams of MBA students collaborated over 14 weeks to tackle business challenges provided by client firms. Students worked closely with the staff at Tech from December 2012 through April 2013 to prepare a consulting report which served as a capstone project for their MBA experience.
The project produced several concrete outcomes, including an analysis of potential market opportunities related to Tech's precision manufacturing services. A go-to-market strategy was proposed for one key market segment along with a comprehensive implementation plan and supporting rationale. Immediately following the presentation, Tech began to implement targeted recommendations.