Currier Plastics Adds Product Mini's to Portfolio
Currier Plastics, Auburn, NY, now manufactures travel-sized beauty brands. The mini has become a growing trend in the market to make it easier for consumers to try new brands.
Meeting more stringent travel restrictions, the mini also makes it easy for consumers to enjoy their favorite products while away from home. Keeping the package design and labeling the same as the original, larger consumer size is key to the branding success.
One of the challenges Currier faced with the beauty brand mini's is the reverse engineering of the original geometry. It had to be scaled down to usually 2oz. or less. The models and drawings are created and approved through many layers – sometimes all the way back to the owner of the original package design.
For more information, visit www.currierplastics.com.